Exhibitor Information
Exhibitor Updates

2017 applications are now being accepted through April 22 on Zapplication!
Apply now through April 15 for the early price of $35.
Application fee goes to $45 for the final week of April 16-22.

Click for Exhibitor FAQ

For 60 years The Mill Valley Fall Arts Festival has been recognized as a fine art and craft show of high quality original artwork. The Festival draws well-educated buyers from nearby affluent neighborhoods of Marin County and the greater San Francisco Bay Area. The event provides an exceptional opportunity for the sale of unique, creative and high-end work.

Please check out the image submission specifications at:  http://www.zapplication.org/images.phtml

**If you need help formatting your images, go to the Zapplication Help page (http://www.zapplication.org/zapphelp.phtml) and click Digital Imaging Tutorials and Resources... under "Images", click the first link to watch a tutorial video.

Jury Process
Artists who submit their work to the Mill Valley Fall Arts Festival are judged by six highly respected artists and craftsman and the occasional gallery owner or rep to vote on each submission. The artists with the highest average scores are admitted to the September Festival.

The fairness of this system has always been appreciated by the applying artists and the volunteers who run the Mill Valley Fall Arts Festival. Over the years we have made refinements to the process in hope of keeping the process fair and equal. However, this year we decided to make a couple of refinements to the process in the hope of improving it.

The Festival is split evenly between art and craft. This year that we split the jurors in half, with three artists judging the fine art submissions, and three craftsmen judging the fine craft submissions. The first group included a painter, a sculptor, and a photographer; and the second included a jeweler, a ceramicist, and a woodworker.

We are very happy with the results, and we hope the artists and visitors are as well.

Every year the Festival Committee selects a different panel of jurors selected from a pool of names suggested by the Board of directors, The Mill Valley Fall Arts Festival Committee and from within the community. The panel is composed of professional artists, educators, and gallery owners with a balanced understanding of media.

The jury makes their selection from the following categories: Ceramics - Functional, Ceramics - Sculptural, Clothing, Digital, Fiber & Paper, Glass, Jewelry- non-precious, Jewelry- precious, Mixed Media (must be 2 or more different materials), Other, Painting (includes pastels), Photography, Printmaking, Graphics & Drawing, Sculpture, & Woodwork.

Five Images
This year we are pleased to be working with Zapplication. To ensure anonymity, each applicant is assigned a number used throughout the jurying process. The panels view all five images simultaneously. The viewing sequence (left to right) is decided by the applicant who indicates the sequence on the entry form. Images are shown once to review all work submitted in a particular category, then a second time to score each set of images within that category. Applications will be juried by a panel of our hand chosen jurors as in the past, but viewed electronically.

Jury System and Scores
The applicant is not identified, and critical or editorial comments which might influence other jurors are not allowed. If a juror desires technical information, dimensions or a description of the materials used, the one-sentence description supplied by the artist on the Entry Form is read. There are several factors that can affect an individual artist's total point score:

  • Different panels of jurors have differing opinions in making comparative judgment on the quality of work within a particular category.
  • The number of artists being juried in a specific category can vary widely from year to year. These numbers alone can influence the results of comparative  evaluation in that category.

The same artist who may apply with the same images in the same category for several successive years may be accepted in some years and not in others. For example, the score of 20 in one year may be considered high. That same score in another year may be low compared to the rest of the category. The Committee, therefore, feels that the individual numerical scores can be deceptive and relative only to that year of application.

The jurors score each set of images 1,2,3,4,5,6,7. (We have adopted this scale, instead of the 1,2,3,4, and 5 scoring system formerly used, with the aim of ruling out random chance and providing a wider midrange.) These scores are tabulated by an experienced crew from the Committee and rechecked by a different team for accuracy. Final scores are determined and recorded next to each applicant's individual number. Applications will be juried by a panel of our hand chosen jurors as in the past, but viewed electronically.

The Standards Committee of the Mill Valley Fall Arts Festival will review exhibits during the Festival for compatibility with images presented to the jurying process. All artwork exhibited must be consistent with that originally submitted for jurying, and must also meet the eligibility requirements stated in your application information package (see "Application Information"). Any work that differs from that shown in the images must clearly be an outgrowth or evolution of the juried work, and of the same quality. All items exhibited, in whatever price range, must be of consistent quality.

Application Regulations and Restrictions

  • No work by apprentices or employees will be accepted.
    No commercial agents, dealers or manufacturers may enter.
  • No kits, music cassettes, commercial molds, tumbled stones, embellished objects, ivory, edible art, plants, flowers, T-Shirts, manufactured clothing, or any other manufactured items may be submitted.
  • Copies of your work are NOT acceptable for sale unless they are categorized as noted below in the giclee section. (This includes commercially published books, posters or cards taken from photographs, drawings, prints or paintings.)
  • New Giclee Policy: The sale of LIMITED editions of high quality 'giclee' reproductions of original art available for sale in the categories of Painting, Graphics and Prints, will be accepted when following these guidelines: (Reproductions on archival paper or canvas, clearly listed / labeled as reproductions may be displayed IN BINS ONLY, mounted, matted or framed. This policy excludes color Xerox and reworked , hand colored reproductions.)
  • Three-dimensional work which has been produced by anyone other than the artist applying is not acceptable.
  • The proportion of works shown should reflect that shown in the images presented for jurying. That is, if four images show major pieces, and one shows samples of pieces from a lower price range, the artist's display should show predominantly major pieces.
  • You must be present at your booth for the full two days of the Festival.
  • All exhibited work must be original and produced solely by the applicant. All the work you intend to exhibit must be represented by your slides. (You may apply separately in more than one category, but you must exhibit only in those categories for which you have been juried/accepted.)
  • The Standards Committee reserves the right to remove from the Festival any work it considers unsuitable. If the work you show at the Festival is not representative of your slides, you will be asked to remove that work. Continuing to show and sell unacceptable items will result in disqualification from future Festivals.

Every year the Festival Committee selects a different panel of jurors selected from a pool of names suggested by the Board of directors, The Mill Valley Fall Arts Festival Committee and from within the community. The panel is composed of professional artists, educators, and gallery owners with a balanced understanding of media.

The 2016 Jurors are:

Barbara Stevenson
Karen Gilbert
Anne-Kathrine Schjerbeck
Angelique Benicio
Cynthia Jensen
Katrina Wagner
Leslie Katz
Barry Toranto

Barbara Stevenson
After completing a Master's degree in Fine Arts with Ceramics emphasis from San Francisco State, Barbara taught ceramics at SF State, SF City College, College of Marin, North Peralta Community College, and the deYoung Museum Art School. Her work has been shown in galleries around the country.
Karen Gilbert
Karen Gilbert's work as a jeweler and artist is critically acclaimed, has been published internationally in books and periodicals, shown in galleries and museums in the United States and Europe, and acquired for multiple permanent collections. She is also a co-owner of Gallery Lulo in Healdsberg, CA.
Anne-Kathrine Schjerbeck
Anne-Kathrine "Katrina" Schjerbeck, co-owner of Gallery Lulo in Healdsberg, CA has extensive experience in the world of art in both Europe and the U.S. She's in charge of daily operations - including scouting and selecting new work – and planning, so she has seen a tremendous amount of jewelry, craft and fine art.
Angelique Benicio
Angelique Benicio is a painter and a sculptor with professional experience in both the United States and in Europe. She's also an accomplished costume maker and a performance artist. She has extensive skills in many areas of visual arts, both large and small scale. Her preference is painting, especially in oils.
Cynthia Jensen
Cynthia makes contemporary artifacts illustrating the effects of our actions on our fragile ecosystems--on the plants, the animals, the air, the water, and each other.
Katrina Wagner
Katrina is a College of Marin full-time tenured professor of Art Studio, Ancient Architecture History; Art History of the Americas; Humanities; and Ethnic Studies. She is also a highly respected sculptor, portrait painter, and fiber artist.
Leslie Katz
Leslie Katz is an artist who has been teaching drawing, painting and printmaking to Bay Area high school students and adults for 25 years. This includes Tassajara Mountain Zen Center and the de Young Museum. She earned a BFA froCornell University.
Barry Toranto
Barry took his first photography class in 1973, and graduated from Goddard College with a BA in photography in 1979. His work has been shown in many Bay Area festivals, including our own for 5 straight years. He began a series called Bodyscapes in '98 and Windowscapes in '05, and both are ongoing.
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Park Layout, Booth Sizes & Fees
Shown below are sample booth spaces (indicated by the red tape on the ground) and an overall feel for what the park is like. The beautiful park setting is a combination of shaded areas amongst redwood trees and sunny open areas.

The booth sizes and fees range from 8' X 8' up to 10' X 20' and are priced accordingly, ($425 - $1050).

Rental Booths & Tables are available!

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